Julia and Anna started Silvercloud seven years ago, and shortly after became part of the East Coast Group. The company specialises in design-led nursery bedding and soft gifts.

The formula is simple: design and innovation, while understanding parents’ needs and introducing new products to the next generation of babies.

As creative director, Kate heads up the team of vibrant young designers, they work hard to constantly refresh and innovate designs adding style and practicality to your nursery bedding.

Everything in the range is beautifully made and thoroughly tested to ensure you receive the best quality products for you and your baby.

Each of the collections has its own illustrated story with complementary colour palettes inspired by nature and the world around us while keeping an eye on the latest fashion and interior trends.